02 / OUR BRAND STORY
A phoenix, two open wings and a red seal. The story behind our name, and the welcome we bring to every China journey.
SACTOUR · Gateway to China
Our story begins with the phoenix: a symbol of renewal and hope in Western tradition, and of harmony, good fortune and prosperity in Chinese tradition. These two stories meet in a shared wish for a new beginning.
From a local agency to a bridge between China and the world, our emblem has evolved while keeping its spirit of flight. Just as an airport is where a journey begins, SACTOUR opens a way into the places and people of China.
The shapes and colours of our emblem carry the values we take into every journey.
The orange-red left wing recalls sunrise and China’s warm welcome. The blue-green right wing draws on sky and sea, expressing openness to the world. Together, they are an embrace: ready to welcome you, and ready to meet you.
The red seal bears the characters 「中國」: China. In our emblem it stands for a pledge backed by our company’s name and reputation: a real connection to China, accountable service and arrangements we see through.
Inspired by ocean and sky, the deep blue expresses steadiness and professionalism. It is the calm assurance of thoughtful preparation and a team looking after the details.
THE NAME / FOUR ROOTS
The vibrant city where we began.
Where every journey begins.
The professional organisation behind your journey.
The journey itself.
GATEWAY TO CHINA
“Gateway to China” is our invitation. Real China, Local Experiences is how we bring it to life.
Street food beyond the familiar routes. Villages beyond the postcards. Conversations that turn strangers into friends. With a local perspective and time to explore, your journey becomes more than a list of sights.
Explore our journeysProfessional · Focused · Caring · Harmonious
Experience the real China through its places, everyday life and local people.
An accountable travel company stands behind the arrangements and supports your journey through to the end.
A personal welcome, thoughtful attention and the warmth we would offer a long-awaited friend.
Our philosophy
Our service tenet
Our spirit
Explore our background, services and approach.
